Can You Use Facebook Marketplace for Art Hosted on Another Website
Assumptions nearly selling art on Facbook, why they are wrong, and how to get started with a Facebook Strategy
If you are selling art online you are going to need traffic to your website.
As you lot expect at ways to generate that traffic a groovy place to offset is Facebook. You need to be on Facebook and you need a strategy to effectively generate that traffic.
This post is going to give you that strategy and spoiler alarm… ITS INCREDIBLY Like shooting fish in a barrel TO Practise THIS.
That being said so many that are selling art online are non doing this.
I think there are a number of reasons / assumptions folks have about why that is the example.
So to start this mail out I think we demand to tackle those assumptions and and so nosotros tin motility on to the strategy itself.
Lets showtime with the elephant in the room. There is no getting around it so I am going to come out and say it.
If your art sucks and if you dont have a focused niche yous are in problem.
Perhaps those tin be overcome if y'all are the greatest online marketeer that always lived.
Otherwise, you are in trouble.
The sucks office unfortunately is not fixable. I feel like a [curse] for even bringing it upwardly but I accept had multiple conversations with folks whose art is simply not good.
They inquire for marketing advice on how to start selling some of it. Y'all might love doing art as a creative release and thats perhaps all its going to be.
A decision that is totally ok.
I love taking photos and exercise so to enjoy myself. I have no illusions about quiting my job to become a fine art photog.
If you call back this might exist you then enquire an honest friend or two (not your mother) what they think of your work.
The niche part is is fixable. We wrote a post about it.
Then if you are certain your art does not suck and you have a defined niche then lets tackle these assumptions then nosotros can get on to the strategy.
#1 Fine art does non sell online.
Variations might include… I sell only originals they don't sell online, only cheap art sells online, my fine art will never sell online I only know information technology.
Perhaps you have a few of your own.
Read this.
My favorite quote from the slice
More art is now sold ONLINE and so at galleries
Yet not convinced?
Read the 2015 Hiscox written report
Even if your pessimism borders on the farthermost (mine certainly does) that report conspicuously reveals that the online art market is headed in one management and its UP.
41% of respondents said they discovered an online art sales platform through social media (upward from 33% last twelvemonth). Facebook and Instagram are considered the two most of import social media channels in the art world.
#2 Fine art buyers are non on Facebook
Variations might include… my buyers are not on Facebook, Facebook is dying equally a platform, Facebook simply has kids on information technology.
Watch a flake of this.
https://youtu.exist/XCvwCcEP74Q?t=526
Takeaway being THE Entire WORLD IS ON FACEBOOK. Your buyers and your time to come art buyers.
Y'all need to be on Facebook.
#3 Art does not sell on Facebook
Variations might include… People that are on Facebook are not looking to buy fine art, I have tried it and art does not sell, art does not do well on Facebook.
This is one of my favorites when it comes upwardly.
Does non thing what yous sell actually. We are talking nearly driving traffic to your website. We are not talking virtually selling art on Facebook directly (at least not however, permit me to get to that scrap at the end)
What do you lot sell again, thats right, art, or to put it another way, images.
So what is the most pop blazon of post on Facebook?
Images.
Y'all need to exist on Facebook.
So far nosotros have sorted whether or not art sells online (it does), that your buyers are on Facebook (they are), and that it merely so happens that the most popular posts on Facebook are what you specialize in (images).
With me and so far…. not bad. For those of you notwithstanding on the fence about the idea permit me inquire you a question.
How many times a mean solar day does the average person check their Facebook?
13.8 times.
That's xiii.8 times per day, 97 times per week, and 388 times per month that they could potentially be seeing your art.
I wonder if you had a whole bunch of likes on your Facbeook page and yous published a bunch if that would increment your website traffic and thereby sales?
Y'all need to be on Facebook
#4 Its really hard to get Facebook going
Variations might include… It'south difficult to setup, I am too former for Facebook, I am private person and don't practise social, its really non worth the effort, I dont really similar Myface, Spacebook, or any of the other ones either.
Eloquent in its brevity no?
Lets go back to the existent question…
#5 Art does not sell on Facebook
Told yous I would become dorsum to this question.
Of all points made and so far this one is the most critical correct?
And then let me come up and answer it and simply say no it doesn't.
Allow me to explicate.
Does this sound familiar to you?
Y'all started doing Facebook, y'all posted some images with buy my fine art blazon of links, mayhap you even spent some $ on ads, you didn't become whatsoever sales.
You failed and its because fine art does non sell on Facebook and you dont care who says information technology does.
Please go through the deck beneath and you can stop when y'all hit slide thirty.
Nix SELLS RIGHT Abroad IN TODAYS DIGITAL WORLD. THATS Not THE WAY ONLINE MARKETING WORKS.
You brand art and you share information technology, people bank check it out, they remember your art and your name, they see more of your art and your name, you build a relationship with these people, when they are ready to buy fine art they come and buy it from you.
According to the 2015 Hiscox Online Trade Report, browsing art online definitively results in customers buying more of your fine art. To quote:
We're seeing this yr (2015) that browsing increasingly translates into online sales
Thats how it works.
Its really not all that unlike than the offline world though correct? It works the same way.
Let us be crystal clear: Artists and Photographers are regularly using Facebook to bulldoze traffic dorsum to their Art Storefronts websites, which are designed to convert visitors into buyers, and are actively making sales daily.
Notwithstanding nearly folks out there recall the new digital globe and at times Facebook is gonna exist a panacea and make sales fall from the sky. Brand fish jump right into the gunkhole.
Nope.
An audience and relationships are not like light switches. You dont get to merely flip the switch and they come on.
Information technology takes work to build them.
Hence, yous need to be on Facebook and you need a strategy.
A Facebook Strategy
Publish your images often.
Thats it.
Its really not more than hard than that.
Yous are an artist, your work is amazing, and you have a niche.
Showtime sharing images and start doing then oft.
What about getting likes, and re-marketing, and boosting posts, and advertising in full general, running contests, using links, request for shares, frequency, sharing times, and videos, etc?
What about focus?
- Offset a Facebook Folio for your art
- Start sharing your all-time art and practise then ofttimes.
If you only have a little scrap of fine art and then share once a week.
If yous accept more than a picayune art then share twice a week.
If yous have allot of art and so share 5x a week or more.
Commencement and don't stop.
Everything else comes after.
You have to start with the basics.
Source: https://blog.artstorefronts.com/selling-art-on-facebook/
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